Endorsement Deals, Sponsorships & Investments
Second NIL collective supporting Ohio
State football launches
April 20, 2022 via Chillicothe Gazette
Gary Marcinick has spent decades around Ohio State football. He
was a walk-on wide receiver for the Buckeyes in the mid-1980s
before becoming a loyal donor to the athletic department.
Olivia Rodrigo teams up with Glossier as
first-ever celebrity partner
April 20, 2022 via Inquirer
Glossier has officially partnered with their first celebrity
endorser - Olivia Rodrigo. This is a first since the brand's
launch in 2014.
Serena Williams' New VC Fund Invests
Seven Figures in Endorsement Firm
April 18, 2022 via Sportico - Business (subscription may be
required)
Tennis star Serena Williams' tech investment firm Serena
Ventures, which launched its inaugural $111 million early-stage
venture capital fund last month, is getting into sports
sponsorships with a seven-figure investment in digital endorsement
deals marketplace OpenSponsorship.
With NIL Money Comes an Inescapable Fact:
Taxes Are Owed
April 18, 2022 via Sportico - Business (subscription may be
required)
College athletes last July finally got the right to make money off
their name, image and likeness (NIL). They also won something else:
the headache of filing and paying taxes.
Women's CiCLE Classic has
'numerous' sponsorship offers as main benefactor
withdraws
April 13, 2022 via BBC - Front Page
The organizer of a women's cycling race says he has had
"numerous" offers of financial support after its main
benefactor withdrew funding in reaction to British Cycling's
suspension of its transgender policy.
Skechers Named Official Footwear Sponsor
of the DIO Implant LA Open
April 13, 2022 via Derrick News, The
Skechers, The Comfort Technology Company", is announcing a
partnership with the DIO Implant LA Open on the LPGA Tour as the
tournament's Official Footwear Sponsor.
Sports
Where Bengals rank in new NFL revenue
projections
April 20, 2022 via Biz Journal
The Cincinnati Bengals are expected to make a big revenue jump the
next few years on the heels of their AFC championship and Super
Bowl appearance last season, according to a new projection.
MLB, MLBPA Rack Up Legal Win in
'Vexatious' Elk Supplement Case
April 20, 2022 via Sportico - Law (subscription may be
required)
MLB and MLBPA sometimes disagree on questions of law, but the two
concur on one point: They're tired of being sued by a former
minor league pitcher who claims they unlawfully ruined his
business.
Ben Affleck, Matt Damon Team on Story of
Nike Sneaker Man Sonny Vaccaro
April 20, 2022 via Sportico - Business (subscription may be
required)
Ben Affleck and Matt Damon are reuniting once again, "The
Hollywood Reporter" writes, this time for the true-life story
of former Nike executive Sonny Vaccaro in a feature project that
will hail from Amazon Studios and Skydance Sports, who are in the
process of finalizing their deal.
Adidas NHL Jersey Lawsuit Claims
'Authentic' Is Anything But
April 20, 2022 via Sportico - Law (subscription may be
required)
What counts as an "authentic" jersey lies at the heart
of a new lawsuit filed by a Florida man. David Inouye contends
Adidas has relied on "omissions, ambiguities,
half-truths" and other "deceptive representations"
to sell authentic NHL jerseys that are neither identical nor
substantially similar to those worn by NHL.
Goodell Prevails Over Anguished Browns Fan
in Super Bowl Claims Suit
April 16, 2022 via Sportico - Law (subscription may be
required)
NFL commissioner Roger Goodell has been criticized in court over
the years, but a federal appeals court agrees with Goodell on one
topic: He's right to let the AFC and NFC champs face off in the
Super Bowl.
MAC Asks NCAA for Clarity on Sports
Betting Rules as Deals Loom
April 15, 2022 via Sportico - Business (subscription may be
required)
The Mid-American Conference has asked the NCAA for clarity on the
governing body's sports wagering restrictions, a request that
could usher in a new era for betting in college sports.
Warriors, Nets Have Advertisers Digging
Deep for NBA Playoff Spots
April 15, 2022 via Sportico - Business (subscription may be
required)
LeBron James is sitting out the NBA playoffs for only the fourth
time since he joined the league as the first overall pick in the
2003 draft.
Sports SPACs Face Expiring Clock as
Billionaires Pull IPO Plans
April 14, 2022 via Sportico - Business (subscription may be
required)
Two years ago, DraftKings went public by special purpose
acquisition company and seemingly single-handedly sparked a wave of
sports-related SPACs. After DraftKings' SPAC shares rose more
than 600% from the deal announcement, 162 sports-related SPACs
formed, according to Sportico data.
Music Biz
Cinq Music Gets $100 million from
GoDigital Media Group - Will use the funding to purchase music
rights, both masters and publishing, and to further its
international expansion
April 20, 2022 via PRWeb
GoDigital Media Group, a media and technology holding company
focused on intellectual property rights management, has infused Los
Angeles-based music distributor, label and publisher Cinq Music
with $100 million in Series D funding. The announcement was made by
GoDigital Chairman and CEO Jason Peterson.
Simon Cowell Joins Canada's Got Talent
for Spectacular Live Season Finale, May 17 on
Citytv
April 20, 2022 via Yahoo Finance - Top Stories
Rogers Sports & Media - Entertainment mogul Simon Cowell joins
#CGT judges Howie Mandel, Lilly Singh, Trish Stratus, and Kardinal
Offishall in-person for the finale, live from Niagara Falls.
BMAT Music Innovators and Audible Magic
Partnership to Deliver Global Music Rights Administration Services
to the Metaverse
April 19, 2022 via AZ Central
BMAT Music Innovators will team with Audible Magic to deliver a
world-class rights and royalty administration service to Digital
Service Providers (DSPs).
Here's Why Snoop Dogg Says He Pulled
Death Row's Catalog From Streaming
April 19, 2022 via Billboard
Snoop Dogg 's first course of action after purchasing the
Death Row Records brand and catalog in February was seemingly
pulling the whole catalog off streaming services - now he's
explained why.
Music Industry Moves: Danielle Price Joins
Republic Records as Executive VP; Stem Raises $20
Million
April 18, 2022 via Greenwich Time
Thania Garcia provided by has named Danielle Price executive vice
president, based in the label's New York headquarters. In this
new role, Price will contribute to overall strategy, business
development, and label expansion as well as serving as a member of
the leadership team.
'Copyright Is Hard' Defense Is
Biggest Joke Surrounding Comedian Lawsuits Against
Pandora
April 18, 2022 via Above the Law
Streaming music services dominate the listening landscape because
they deliver content with the aid of mind-reading algorithms that
consistently tear down the illusion of individuality and reveal
that customers are exactly as basic as we all know they are.
COURT OUT The bitter showbiz disputes that
ended up in court after DJ Calvin Harris accused of ripping off
song
April 15, 2022 via Scottish Sun
Superstar DJ Calvin Harris faces a court battle after being
accused of nicking a song by an unknown French artist.
Film & TV
Fox Sports consults Big Ten in media
rights negotiations
April 19, 2022 via Biz Journal
A curious situation has been afoot during Big Ten media rights
negotiations this year that has caused a lot of head scratching by
TV network and digital executives.
Amazon, Reliance, Sony Vying for India
Cricket Broadcast Rights
April 19, 2022 via Bloomberg (subscription may be
required)
Amazon.com Inc.,
The Walt Disney Co. and billionaire Mukesh Ambani-led Reliance
Industries Ltd. are among those that have signaled an intention to
bid for the broadcast rights of the Indian Premier League, or IPL,
according to people familiar with the matter, setting the stage for
an epic showdown.
With Fox reaching an extension with the
Big Ten, what happens now for ESPN and other possible rights
suitors?
April 18, 2022 via Awful Announcing
"Sports Business Journal's" John Ourand dropped a
bomb that largely because of the timing of the scoop, has mostly
flown under the radar of fans and media nerds alike. Ourand's
article mostly focused on the odd setup of the Big Ten rights
negotiation process.
'Black Ink Crew: Chicago' Star
Katrina "Kat Tat" Jackson Signs First-Look Development
Deal With Paramount
April 18, 2022 via Deadline
Tattoo Artist Katrina "Kat Tat" Jackson, best known for
starring in Black Ink Crew: Chicago on VH1, has signed a first-look
development and executive producer deal with Paramount.
Amazon Sees a Bright Future in Free TV
(With Lots of Ads)
April 18, 2022 via Bloomberg (subscription may be
required)
Amazon sees a big opportunity in free, ad-supported TV. But
first... today's must-reads: Roll over, Pluto Next week, Amazon.com Inc. will
change the name of its free streaming app IMDb TV to Freevee.
Warner Bros. Discovery's Reach May
Heat Up Sports Rights Bidding
April 18, 2022 via Sportico - Business (subscription may be
required)
With its merger complete, expect the newly formed Warner Brothers
Discovery to become an even more aggressive bidder for top
live-sports rights in the months ahead.
Non-Fungible Tokens (NFTs)
Musicology Is Creating a Mind-Blowing
Investment Opportunity by Building the Ultimate NFT Marketplace For
Everything Music
April 19, 2022 via Atlanta New Online
The NFT music company is vested in an ecosystem of music on
blockchain for people, by people. Music remains food for the soul
that brings pleasure to the listener.
Eric Paslay talks about his new country
album, U.K. tour, and NFT drops
April 18, 2022 via Digital Journal Top News
Grammy-nominated country singer-songwriter Eric Paslay chatted
about his new album "Even If It Breaks Your Barefoot Friday
Night," his U.K. tour, and his NFT drops.
Marsha Raven® is Joining the NFT World
with "swansong," the Unique NFT
Collection
April 14, 2022 via Atlanta New Online
Marsha Raven® is the firm of the artist Marsha Raven that
distributes her art via digital music, CDs, and NFTs. Recently she
released her NFT collection for sale which has been named
"swansong Marsha Raven".
NFT 'Wild West' Era Demands New
Standards for Crypto Industry
April 14, 2022 via Sportico - Business (subscription may be
required)
Today's guest columnist is Todd Cooper, CEO and co-founder of
NuArca Labs. Several weeks ago, Sacramento Kings star De'Aaron
Fox nixed his high-profile NFT project, "Swipa The Fox,"
leaving 3,000 fans bitter and bewildered, holding the now-worthless
NFTs.
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