ARTICLE
5 February 2021

Transfer Of Competences To Authorize Advertising Contests, Sweepstakes And Other Gambling Related Activities

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Global Advertising Lawyers Alliance (GALA)

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With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
Decree-Law 98/2018 reformulated the Gaming Law (Decree-Law 422/89), in what concerns the legal regime applicable to gambling related activities.
United States Media, Telecoms, IT, Entertainment
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Decree-Law 98/2018 reformulated the Gaming Law (Decree-Law 422/89), in what concerns the legal regime applicable to gambling related activities. One of the most important amendments, was the transfer of the competence to authorize such activities, which transited from the General Secretariat of the Ministry of Internal Administration (hereinafter "MAI") to the municipal bodies. The latter benefited from a transition period that ended on January 1, 2021.

In this context, and since MAI ceased to have any intervention in this matter, we will try to answer some of the main questions that the economic operators promoting such operations may come across:

  • What are gambling related activities?

According to the Gaming Law, gambling related activities are operations offered to the public in which the expectation of winning lies jointly in the chance and skill of the player, or only in chance, giving out as prizes, things with pre-determined economic value. These include raffles, tombola, sweepstakes, advertising contests, knowledge contests and pastimes.

  • Which entity is currently competent to authorize the exploitation of gambling related activities?

Since 1 January 2021, the mayor of the respective municipality became responsible, without exception, for authorizing such operations, when the related gambling activities are to apply in the territorial area of the municipality. Where the applicability of such operations is not limited to the territorial area of a municipality, the mayor of the residence or headquarters of the entity carrying out such operations shall be responsible for authorizing them.

This power may be delegated by the mayor of each municipality, with the possibility of sub-delegation.

  • Which procedure should be followed in order to obtain authorization to operate gambling related activities?

According to the current wording of the Gaming Law, each mayor is responsible for setting the conditions he/she deems convenient for the exploitation of the related gambling activities, which must be included in the authorization granted.

Up to now, the municipalities that have already regulated internal procedures to implement their new powers have not deviated from the procedure previously set by the MAI.

To this end, an application must be submitted to the mayor of the respective municipality, pay the fee set by the municipal assembly of the respective municipality and provide the necessary documentation.

If the application is authorized, the municipal services will notify the promoting entity.

  • Which entity is currently competent to authorize the exploitation of gambling related activities in the Autonomous Regions?

The law concerning the transfer of powers from the MAI to municipal bodies (Law No. 50/2018), expressly provides for its non-application to the powers of the Autonomous Regions, since the transfer of such to the municipal bodies of the Autonomous Regions should be regulated by a separate law, through the legislative initiative of the respective municipal assemblies.

To date, no legislation has been drawn up to this effect thus providing a legal uncertainty as to the competent body to approve such operations (i) when they take place in the territory confined to the Autonomous Regions, (ii) or when the headquarters of the promoting entity is located in Azores or Madeira.

  • Which municipalities have already regulated the procedure for approving this type of operations?

Since 1 January 2021, a number of municipalities in mainland Portugal have already implemented their own procedure on this new competence. Some examples are as follows: Vila Franca de Xira; Marco de Canavezes; Caminha; Oeiras; Palmela; Lousã and Vila de Rei.

Given the new version of the Gaming Law, the urgent question is whether the municipalities meet the necessary conditions to undertake their new competence. Otherwise, we foresee several difficulties at a practical level, putting at risk the exploitation of gambling related activities in Portugal.

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ARTICLE
5 February 2021

Transfer Of Competences To Authorize Advertising Contests, Sweepstakes And Other Gambling Related Activities

United States Media, Telecoms, IT, Entertainment

Contributor

With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
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