Black Friday Shopping: Market Observations

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The Ankura Performance Improvement team visited malls and retail locations across the U.S. during Black Friday 2023, evaluating holiday shopping and consumer trends.

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The Ankura Performance Improvement team visited malls and retail locations across the U.S. during Black Friday 2023, evaluating holiday shopping and consumer trends. This follows the release of Ankura's 2023 Holiday Consumer Spending Survey for Retailers. The objective? To see firsthand whether the 2023 holiday season would make a grand entrance or a subdued one. Truth be told, it landed somewhere in the middle.

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Authors

Keith Jelinek

Michael Casey

Rick Maicki

Chris Ventry

Tom Clarke

Laura Wheeler