Episode 5 of the Ad Law Tool Kit Show, "Surviving an FTC Investigation," is now available. Listen here, or search for it in your favorite podcast player.
The Federal Trade Commission (FTC) is investigating your advertising or marketing practice—not something you ever want to hear. But if your organization has received a civil investigative demand (CID), what's next?
In this episode, Venable partner Roger Colaizzi and our former partner Alex Megaris discuss how adopting a strategic approach is key, as is understanding the FTC staff's pivotal role in case resolution.
Venable's Ad Law Tool Kit Show will help you and your organization identify and avoid potentially problematic advertising practices. Over the course of 12 episodes, we examine the increasingly complex regulatory landscape that governs the promotion of goods and services—from negative option marketing to copyright protection and influencer endorsements.
If you have specific questions after listening to this episode, don't hesitate to contact me or Roger to arrange a conversation. And check out more chapters of Venable's Advertising Law Tool Kit. You can also download the complete Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.
And if you haven't already, be sure to subscribe to this award-winning blog, and tune in to our comprehensive webinar series, where our team addresses current events and examines themes and issues important to advertising and marketing. Tune in next week for a conversation between Shahin Rothermel and Venable partner Dan Silverman on "Mitigating Class Action Exposure."
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