For the first time in 2023: Hello, and welcome to Second Opinion, the podcast ofPEN Partnership, a Wavestone company!
Join us as we kick off the year with a deep dive into two themes which will define pharma in coming year: Patient Individuality, and the Data Explosion.
More than just buzzwords and headlines, Shrinivas Anikhindi has sat down with two tenured pharma advisers atPEN Partnership, a Wavestone company, Jalilah Gibson and Nick Reynolds to dig into exactly what these themes mean, why they're so important, and what everyone should be doing to embrace them.
Over the course of a half-hour podcast, we run through:
- Why patient-centricity and data literacy are relevant to each other despite seeming like opposites
- How turning segmentation up, not down, can deliver the same benefits but far mor efficiently
- Why data is a distraction when we should be looking at infrastructure and capability instead
The PEN Perspective Podcast · More Data, Fewer Patients: Life Sciences Trends in 2023
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.