London – Mayer Brown has advised Omni Partners ("Omni") and others on the sale of the market-leading health and wellbeing benefits provider Vivup to growth equity firm, Great Hill Partners. The transaction, which is subject to Financial Conduct Authority (FCA) approval, will also see Vivup combine with Perkbox, a global benefits and reward platform, and enable the combined entity to scale its go-to-market capabilities, innovate its product offering and accelerate organic and inorganic growth opportunities.
Omni invested in Vivup in 2022 and will retain a minority stake in the combined business. Powered by complementary market expertise, the newly integrated companies will offer a proposition of world class products that will be instrumental in supporting more organisations and their employees across European and APAC markets.
Omni is an investor in mission-led, fast-growing and profitable companies that are looking for their first external capital. Omni typically invests in high-margin, UK-based companies that dominate their niche, are driven by culture-focused management teams and make at least £2m EBITDA.
Vivup provides health and wellbeing benefits to employees across the public and private sectors. It partners with approximately 4,000 clients and supports more than 3 million employees throughout the UK.
The team was led by Private Equity partners James West and Electra Callan and included senior associate Daniel Fahey, associates James Beattie, Priyanka Patel and Anna Jackson-Smith and senior legal project manager Candace Brown, Regulatory partner Musonda Kapotwe, Tax partner Kitty Swanson and associate Jack Feehan, IP partner Mark Prinsley and associate Alasdair Maher, Antitrust & Competition counsel Mark Hills and Finance associate Veronica Lee.
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