In an article published on February 5, 2024, Harness IP Associate Colette E. Verch and Principal Stephen T. Olson discuss a draft amendment to Canada's upcoming changes to Bill 101, the law that promotes the use of the French language in Québec.
The draft amendment, passed on January 10, "will be highly beneficial to businesses operating in Québec that do not yet have registered trademarks," Verch and Olson write.
In addition to detailing the provisions of the amendment, the authors explain how businesses can best use them to their advantage and how doing so can positively impact their bottom line.
The full article may be accessed here.
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