ARTICLE
31 January 2018

Super Bowl® Technology: A Mix Of Old And New

AM
Aird & McBurney LP
Contributor
Aird & McBurney LP is a leading Canadian intellectual property firm with an internationally-renowned reputation. Working in union with Aird & Berlis to secure Canadian and worldwide protection and provide IP rights enforcement, our clients benefit from the integration of agency and legal services within a single, full-service legal organization.
In honour of the Super Bowl® this coming weekend, the incredibly impressive broadcasting innovations in televised sports deserve some discussion.
Canada Intellectual Property
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In honour of the Super Bowl® this coming weekend, the incredibly impressive broadcasting innovations in televised sports deserve some discussion. Those yellow lines on the field, which are visible and accurate despite snow and many moving bodies, require significant behind-the-scenes efforts and technology. SMT® (formerly Sportsvision®) has won Emmy Awards for its program that renders these lines, 1st & Ten®.

The story of how this program works and the patents behind it have been explained here and here. It works rather like the green screens that are used for weather reports or special effects in movies, but it is much more complicated because the fields are not flat nor are they one solid colour. Furthermore, the yellow lines need to be on top of the field and any snow, water or mud, but yet underneath the players and the football.

In contrast to the high-tech solution for drawing these digital lines, low-tech chains are still used for measuring first downs. If you've ever wondered why, this is your answer.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

ARTICLE
31 January 2018

Super Bowl® Technology: A Mix Of Old And New

Canada Intellectual Property
Contributor
Aird & McBurney LP is a leading Canadian intellectual property firm with an internationally-renowned reputation. Working in union with Aird & Berlis to secure Canadian and worldwide protection and provide IP rights enforcement, our clients benefit from the integration of agency and legal services within a single, full-service legal organization.
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