ARTICLE
13 October 2017

Nike Plays Defense Against Gronkowski

SH
Stites & Harbison PLLC
Contributor
A full-service law firm representing clients across the United States and internationally, Stites & Harbison, PLLC is known as a preeminent firm managing sophisticated transactions, challenging litigation and complex regulatory matters on a daily basis.  The firm represents a broad spectrum of clients including multinational corporations, financial institutions, pharmaceutical companies, health care organizations, private companies, nonprofit organizations, and individuals. Stites & Harbison has 10 offices across five states.
In April 2016, Gronk Nation LLC filed two applications for registration of himself in silhouette form spiking a football.
United States Intellectual Property
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In April 2016, Gronk Nation LLC filed two applications for registration of himself in silhouette form spiking a football. Gronk's "trademark move" is the Gronk spike, so it is no wonder that the logo he is seeking to protect looks like this:

One of the applications was for use in connection with clothing and the other application for use in connection with exercise equipment. Even though Gronk sports a Nike jersey every Sunday and is one of the brand's endorsers, Nike took issue with the application. Nike filed a Notice of Opposition with the Trademark Trial & Appeal Board, arguing that the Gronk logo is likely to create consumer confusion with the Air Jordan logo, as well as cause dilution of the arguably famous mark. Nike owns multiple registrations for the "Jumpman" logo for use in connection with clothing, basketballs, and sports bags:

Gronk had until September 27, 2017 to respond to Nike's Notice of Opposition, but failed to do so. The TTAB entered a Notice of Default in this matter on October 6, 2017. It looks like this one may have been settled of the field.

The lawyers at Trademarkology provide trademark registration services backed by the experience and service of one of the nation's oldest law firms. Click here to begin the process of protecting your brand name with a federally registered trademark.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

ARTICLE
13 October 2017

Nike Plays Defense Against Gronkowski

United States Intellectual Property
Contributor
A full-service law firm representing clients across the United States and internationally, Stites & Harbison, PLLC is known as a preeminent firm managing sophisticated transactions, challenging litigation and complex regulatory matters on a daily basis.  The firm represents a broad spectrum of clients including multinational corporations, financial institutions, pharmaceutical companies, health care organizations, private companies, nonprofit organizations, and individuals. Stites & Harbison has 10 offices across five states.
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