Pryor Cashman Partner Simon Pulman, co-chair of the Media + Entertainment and Film, TV + Podcast Groups, spoke with The Current about what's next for TV and streaming media in post-strike Hollywood.
In "Bigger costs, more ads: What Hollywood could look like after the writers' strike," Simon describes what he expects to see in post-strike dealmaking:
The age of streaming peak TV has certainly led to more niche projects being produced, and it's likely we'll see fewer of those being greenlit now — and probably quicker cancellations for shows that don't succeed. However, projects that are fresh creative takes, are based on strong and recognizable IP, and/or are led by star talent will remain very attractive to the marketplace.
He also notes that advertising is likely to play a larger role in the streaming model going forward:
The reality is that the [media] business has been trying to find a new "post-cable" business paradigm, and based on the recent moves by all of the media companies, they have realized that advertising is an essential piece of the puzzle.
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