Misleading Advertisement On Kinder Egg's Packaging

GA
Global Advertising Lawyers Alliance (GALA)
Contributor
With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
Consumers from the state of Rio de Janeiro filed complaints at CONAR (Brazil's National Advertising Self-Regulating Council) against Ferrero Rocher's Kinder Egg for packages of the new "Edição Speed"...
United States Media, Telecoms, IT, Entertainment
To print this article, all you need is to be registered or login on Mondaq.com.

Consumers from the state of Rio de Janeiro filed complaints at CONAR (Brazil's National Advertising Self-Regulating Council) against Ferrero Rocher's Kinder Egg for packages of the new "Edição Speed" prize collection. According to the consumers, the prizes inside the eggs were not the same as the ones presented on the package.

The advertiser claimed in its defense that the purpose of the prize is to remain a surprise until it is opened and that it is impossible to display the entire collection on the package. Moreover, it also mentioned that the package contains the phrases "Images are merely illustrative. Among other surprises".

As the products are aimed at children, a vulnerable group, CONAR did not accept these arguments. CONAR considered that, even though the package's space is limited, it is still possible to display some of the prizes – CONAR counted eleven of them in the "Edição Speed" package – and, in order to avoid the misleading advertisement, the prize inside the product should be displayed among the others in the package. Therefore, it requested the alteration of the packages with a warning to the advertiser.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

Misleading Advertisement On Kinder Egg's Packaging

United States Media, Telecoms, IT, Entertainment
Contributor
With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
See More Popular Content From

Mondaq uses cookies on this website. By using our website you agree to our use of cookies as set out in our Privacy Policy.

Learn More