World's first trade secret was use a forceps for delivery. It is not surprising but true that the invention of forceps delivery was kept as a family secret for almost 100 years by the Chamberlain's family. But this never turned into a brand value as it was not marketed. It is true that the real inventor of the Coca – Cola formula was John Pemberton but he was unable to make it as world's most selling soft drink beverage. The formula of Coca-Cola on the other hand remained a secret of the Candler family which was turned into a class of billion Dollar brand IP asset by Asa Griggs Candler through his innovative ideas and marketing tactics.
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