ARTICLE
19 November 2019

Law From The State Of Rio Grande do Sul Prohibits The Marketing And Advertising Of Ultra-Processed Food In Public And Private Schools

GA
Global Advertising Lawyers Alliance (GALA)
Contributor
With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
On June 24, 2019, a Working Group was organized to regulate the provisions of State Law No. 15.126/18, which prohibits the marketing and advertising of ultra-processed food in public and private schools in the state of Rio Grande do Sul.
Brazil Media, Telecoms, IT, Entertainment
To print this article, all you need is to be registered or login on Mondaq.com.

On June 24, 2019, a Working Group was organized to regulate the provisions of State Law No. 15.126/18, which prohibits the marketing and advertising of ultra-processed food in public and private schools in the state of Rio Grande do Sul.

Before Law No. 15.126/18, Rio Grande do Sul already had a more general law on the subject, but the new regulation makes it clear which foods and forms of advertising are prohibited in and around schools, as the legislation extends to nearby street vendors.

Among the targeted products, we may find: candies, lollipops, chewing gum, stuffed cookies, soft drinks and artificial juices, industrialized snacks, fried foods in general, industrialized popcorn, processed foods whose percentage of calories from saturated fat exceeds 10% of total calories, foods prepared with hydrogenated vegetable fat, and high-sodium processed foods.

Similarly to Rio Grande do Sul, Minas Gerais, another Brazilian state, has a project that prohibits unhealthy food in schools. However, the decree, which came into effect in late 2018, was suspended for 240 days by Governor Romeu Zema on June 25, 2019, one day after the deadline for schools to adapt.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

ARTICLE
19 November 2019

Law From The State Of Rio Grande do Sul Prohibits The Marketing And Advertising Of Ultra-Processed Food In Public And Private Schools

Brazil Media, Telecoms, IT, Entertainment
Contributor
With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
See More Popular Content From

Mondaq uses cookies on this website. By using our website you agree to our use of cookies as set out in our Privacy Policy.

Learn More