ARTICLE
26 October 2023

Is customer centred AI the way of the future?

SF
Spruson & Ferguson

Contributor

Established in 1887, Spruson & Ferguson is a leading intellectual property (IP) service provider in the Asia-Pacific region, with offices in Australia, China, Indonesia, Malaysia, Philippines, Singapore, and Thailand. They offer high-quality services to clients and are part of the IPH Limited group, which includes various professional service firms operating under different brands in multiple jurisdictions. Spruson & Ferguson is an incorporated entity owned by IPH Limited, with a strong presence in the industry.
Outlines ways in which businesses use AI for the benefit of their customers, and IP considerations of AI systems.
Australia Technology
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AI is a trending topic with no sign of slowing down, particularly when considering how it might influence the way we work both now and in the future. For many businesses, AI is not new, and is a tool that continues to be implemented to produce more efficient and streamlined work, for the benefit of the business and its customer base.

In this episode of From Idea to Intellectual Property, host Lisa Leong is joined by Spruson & Ferguson Lawyers Principal Mark Vincent who outlines the ways in which businesses use AI for the benefit of their customers, and the IP considerations practitioners must think about when businesses implement AI systems – who owns the data, what can they do with it, and who owns it at its output?

Mark draws on his deep knowledge of AI systems to provide cutting edge insight on this rapidly growing and evolving technology.

Listen below, or subscribe on Spotify, Apple or Podbean to receive our latest episodes as they drop.

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ARTICLE
26 October 2023

Is customer centred AI the way of the future?

Australia Technology

Contributor

Established in 1887, Spruson & Ferguson is a leading intellectual property (IP) service provider in the Asia-Pacific region, with offices in Australia, China, Indonesia, Malaysia, Philippines, Singapore, and Thailand. They offer high-quality services to clients and are part of the IPH Limited group, which includes various professional service firms operating under different brands in multiple jurisdictions. Spruson & Ferguson is an incorporated entity owned by IPH Limited, with a strong presence in the industry.
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