In the present digital age, rapid growth in online marketing has forced the business owners to go beyond their conventional product distribution and promotional activities. It has now become necessary for businesses to utilise online mediums including several social media platforms not only to retain their existing market presence, but to reach their customers as quickly as possible without any territorial limitation. The phrase "digital marketing" refers to the promotion of items using online mediums / platforms. The business owners are now equally focusing on digital marketing in addition to their regular marketing strategies to improve their brand image and product promotion. This results into significant growth in usage of social media platforms like Facebook, Twitter, LinkedIn as a medium for digital marketing.
At present, the tool providers provide specialist platforms/tools for specific purposes such as Social Media Monitoring (to track and monitor the public opinion and statements about any company, product, brand etc.), Social Media Analytics (for data mining and analytics on Twitter, Facebook and other social network media sources) etc.
Meta Platforms, Inc. (doing business as Meta / Meta Platforms and formerly known as Facebook, Inc.) is the parent organization of Facebook, Instagram, and WhatsApp. Facebook, being one of the largest and popular social media platform, focuses on providing a safe, secure and welcoming platform to its users that protects intellectual properties and brands of its users.
The Facebook Branding tool is a streamlined interpretation (initially known as Commerce & Advertisement IP Tool) which includes a streamlined automated request takedown process.
Intellectual Property holders who want to protect their property at scale have twofold tools for use; i.e. Brand Rights Protection and Rights Manager. Both tools operate in a distinctive way and for different purposes. The user has the liberty to decide which tool is best for its IP.
Brand Rights Protection permits a registered trademark owner to search and report content that he believes infringing its intellectual property rights and the revamp brings simplification to the process. It provides an interface for brand owners to identify and report content in ads, Marketplace, Shops, Instagram accounts and certain types of posts and groups. Brand Rights Protection can be accessed from Business Manager.
Download >> Facebook- Brand Registration Protection
For further information please contact at S.S Rana & Co. email: info@ssrana.in or call at (+91- 11 4012 3000). Our website can be accessed at www.ssrana.in
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.