ARTICLE
16 January 2019

Bavarian Administrative Court Decides Targeted Advertising Case

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Jones Day
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Jones Day is a global law firm with more than 2,500 lawyers across five continents. The Firm is distinguished by a singular tradition of client service; the mutual commitment to, and the seamless collaboration of, a true partnership; formidable legal talent across multiple disciplines and jurisdictions; and shared professional values that focus on client needs.
On September 26, the Bavarian Administrative Court decided that a social media company's custom audience feature for targeted advertising violated applicable data protection law
Germany Privacy
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On September 26, the Bavarian Administrative Court decided that a social media company's custom audience feature for targeted advertising violated applicable data protection law in the absence of consent from social media users (source document in German). The Bavarian Administrative Court confirmed in its decision an order of the Bavarian Data Protection Authority ("BayLDA") prohibiting a Bavarian online shop from using the custom audience feature (source document in German).

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ARTICLE
16 January 2019

Bavarian Administrative Court Decides Targeted Advertising Case

Germany Privacy
Contributor
Jones Day is a global law firm with more than 2,500 lawyers across five continents. The Firm is distinguished by a singular tradition of client service; the mutual commitment to, and the seamless collaboration of, a true partnership; formidable legal talent across multiple disciplines and jurisdictions; and shared professional values that focus on client needs.
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