LEGAL REVIEW OF ADVERTISING CHECKLIST
Advertising incorporating any of the following items or themes should be reviewed by legal counsel as early in the creative process as possible:
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Airlines Alcohol Artwork Banking Cars Charities Children's advertising Claims Comparative claims Contests, sweepstakes, and lotteries Coupons and rebates Credit terms Demonstrations of product performance Disclaimers Endorsements and testimonials Environmental claims Flags Food "Free" Geographic names and indications of origin Government regulations, approvals, and symbols Guarantees Health and nutrition claims Joint promotions |
Look-alikes, sound-alikes, and impersonations Maps Money and stamps Music and lyrics Names, likenesses and voices of people "New" Organization names and insignia Parodies Pharmaceuticals Photographs Price and savings claims Products Quotations Sales claims Securities Surveys Titles of movies, books, periodicals, songs, etc. Tobacco Toys Trademarks Warranties Websites Works of art |
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